I would not buy this bag in red again.
This product was bought as a Grade 5 Farewell "Grad Gift". It is a good quality bag that looked great with our mascot (Husky) screened on the black front pouch, We ordered red as our school colours are red and white. We asked if it would be a "red" colour and were told yes. The bag was loved by the girls but totally rejected by the boys (they laughed and handed the bag to their mothers as they walked away) as the colour was definitely a flourescent shade of Pink. A bit coral maybe but definitely not red. We wished we had gone with Board colours that would have fit the BlueJay blue that you offer.